Guaraná Antarctica: Stuck In The 80s

Guaraná, a soda brand, hacked the Olympics through players from the Brazilian Women National Football Team to fight for the approval of the PL321/21 bill that would ensure equal prizes for men and women in every sport.

Campaign details

Title: Stuck In The 80sBrand: Guaraná AntarcticaProduct: Guaraná AntarcticaIdea: SokoCountry: Brazil

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsBRAZILNon-specificAdults (26-55)...
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