Guaraná Antarctica: She Can

Guaraná Antarctica, a soft drinks brand, supported women’s football in Brazil by calling on other brands to replace Guaraná Antarctica’s logo with their own.

Campaign details

Brand: Guaraná AntarcticaBrand owner: AB InbevAgency: SokoMarket: Brazil

Executive summary

Guaraná Antarctica - a longtime sponsor of Women's Soccer - launched one of its most powerful campaigns to this day in order to aid the category: we gave...