Guanghe Fermented Bean Curd: Equity campaign

Guanghe, a brand of fermented bean curd, launched a campaign in China to evoke nostalgia for its product among younger consumers.

Sauces, seasonings, condiments
Greater China
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: Guanghe Fermented Bean CurdBrand owner: Kraft Heinz CompanyEntrant company: The Kraft Heinz Company, ShanghaiIdea creation: BBH, ShanghaiMarket: ChinaSector: Sauces, seasonings, condimentsMedia channels:Events & experiential, Online...

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