Campaign details
Brand: Guanghe Fermented Bean CurdBrand owner: Kraft Heinz CompanyEntrant company: The Kraft Heinz Company, ShanghaiIdea creation: BBH, ShanghaiMarket: ChinaSector: Sauces, seasonings, condimentsMedia channels: Events & experiential, Online video, Outdoor, out-of-home, Packaging & design, Social mediaBudget: 500k - 1 millionCampaign video
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