Guanghe Fermented Bean Curd: Equity campaign

Guanghe, a brand of fermented bean curd, launched a campaign in China to evoke nostalgia for its product among younger consumers.

Campaign details

Brand: Guanghe Fermented Bean CurdBrand owner: Kraft Heinz CompanyEntrant company: The Kraft Heinz Company, ShanghaiIdea creation: BBH, ShanghaiMarket: ChinaSector: Sauces, seasonings, condimentsMedia channels:Events & experiential, Online...