Campaign details
Brand: Guanghe Fermented Bean CurdBrand owner: KaiPing Guanghe Fermented Bean CurdEntrant company: BBH - China (mainland)Idea creation: BBH ShanghaiMarket: Greater ChinaSector: FoodMedia channels: Packaging & design, Websites & microsites, Social media, Word of mouth, Influencers, KOLs, Online videoBudget: 500k - 1 millionCampaign video
Creative assets
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