Guanghe: A Piece of Childhood Memories

Guanghe, a condiment brand, launched a campaign in China to drive a strong growth in sales and a strong engagement outside of the core 40+ audience base by building relevance.

Campaign details

Brand: Guanghe Fermented Bean CurdBrand owner: KaiPing Guanghe Fermented Bean CurdEntrant company: BBH - China (mainland)Idea creation: BBH ShanghaiMarket: Greater ChinaSector: FoodMedia channels:Packaging & design, Websites & microsites,...
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