GTE: Gee! No, Gte! campaign

In the early 1970s General Telephone & Electronics was a $13 billion multinational corporation that was virtually unknown.

GTE: Gee! No, Gte! campaign

Nancy Condry

Overview

In the early 1970s General Telephone & Electronics was a $13 billion multinational corporation that was virtually unknown. It employed more than a quarter of a million people; its stock was the sixth...