GSK (Ireland) - Get In the Zone

This short paper discusses a campaign with the aim of creating a virtual 'Energy Zone', using new mobile location-based technology to win prizes ranging from a CD to a Smart Roadster.
  

GSK (Ireland) – Get In the Zone

Campaign Title Get In the ZoneBrand GSKCategory A3 Beverages Non-alcoholicMedal GoldAgency Ogilvy One

SUMMARY

The aim was to create a virtual 'Energy Zone', using new mobile location-based technology to win prizes...