GSK (Ireland) – Get In the Zone
Campaign Title Get In the ZoneBrand GSKCategory A3 Beverages Non-alcoholicMedal GoldAgency Ogilvy One
SUMMARY
The aim was to create a virtual 'Energy Zone', using new mobile location-based technology to win prizes...
GSK (Ireland) - Get In the Zone
This short paper discusses a campaign with the aim of creating a virtual 'Energy Zone', using new mobile location-based technology to win prizes ranging from a CD to a Smart Roadster.
