GSK Consumer Healthcare: Digital planogram

GSK, the pharmaceutical health company, implemented a new digital commerce strategy to accelerate share gains in the US.

Campaign details

Brand: GSK Consumer HealthcareBrand owner: GlaxoSmithKlineEntrant company: GSK Consumer Healthcare, WarrenIdea creation: In houseMarket: United StatesSector: Oral healthMedia channels: Online display, Search marketingBudget: 3 - 5 million

Executive...

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