Grupo Bassat Ogilvy: Hallway Football

The Bassat Ogilvy Group wanted to celebrate Christmas 2009 by helping the Agua de Coco Foundation which aids Madagascar’s poorest families.

Grupo Bassat Ogilvy: Hallway Football

OgilvyOne Spain


Category: Not-For-ProfitCountry where program ran: SpainDate program started/ended: From 15th-29th December

Product Description: Ogilvy/Agua de Coco Christmas campaign. Launch of a new sport: "Hallway Football"

Advertiser/Client Name: Grupo Bassat Ogilvy Website: Media


Marketplace Challenge:

This year the Bassat Ogilvy Group wanted to celebrate Christmas by helping the Agua de Coco Foundation.

This foundation does wonderful aid and educational work with Madagascar's poorest families. This region has many different problems, one of which is the highly contaminated environment due to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands