Growth to return for online video share of spend in 2023, with OTT ad spend forecasted to reach $83bn

An overview of the latest WARC Media’s channel report The Big Picture: OTT and premium video streaming, as well as the latest Q3 results from major streaming companies.

The share of global online video ad spend is set to return to 9.2%, after a dip over the past two years, with over-the-top (OTT) spend forecasted to reach $83bn, according to WARC Media's latest channel report The Big Picture: OTT and premium video streaming.

The US is forecasted to see its share of online video account for 13.5% of all ad investment over the next year, totaling $41bn, while streaming spend expected to account for less than 8% of the UK ad market. 

Global ad spend for OTT, which includes broadcast-video-on-demand, is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands