The share of global online video ad spend is set to return to 9.2%, after a dip over the past two years, with over-the-top (OTT) spend forecasted to reach $83bn, according to WARC Media's latest channel report The Big Picture: OTT and premium video streaming.
The US is forecasted to see its share of online video account for 13.5% of all ad investment over the next year, totaling $41bn, while streaming spend expected to account for less than 8% of the UK ad market.
Global ad spend for OTT, which includes broadcast-video-on-demand, is...