Growth drivers

John Wolfe

With consumer confidence slipping amid an uncertain economy, marketers are more concerned about growth than ever before.

Growth Drivers

John Wolfe

With consumer confidence slipping amid an uncertain economy, marketers are more concerned about growth than ever before. It's no secret that many of the nation's major consumer product and service marketers have faced more daunting challenges over the past year than perhaps at any other time in the past decade. The question of how they grow their businesses is so prominent that the ANA has developed its 2008 Annual Conference to showcase the industry leaders — the masters of marketing — who are driving growth to deliver real results and grow brand equity.

In addition,...

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