Growing up together: Redefining motherhood as a transformational journey, not a role

Nestle aimed to shift perceptions of early years motherhood, arguing that instead of seeing it as a fixed role that is suddenly inhabited, it is in reality a transformational journey, and shares key findings of an in-depth qualitative study across Brazil, China, Indonesia, Saudi Arabia, Mexico, the Philippines and the UK.


This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey-one that is full of ever-changing pressure, tensions and surprising new experiences. This research, conducted in collaboration between Lovebrands and Nestle, has led us to another way of looking at motherhood: that it is not motherhood that defines the mother, but the mother who defines it for herself. Through sharing some of the insights from our work, we hope to build a greater sense of collective empathy with...

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