Growing up together: Redefining motherhood as a transformational journey, not a role

Francky David and Nathalie Coste

Nestle aimed to shift perceptions of early years motherhood, arguing that instead of seeing it as a fixed role that is suddenly inhabited, it is in reality a transformational journey, and shares key findings of an in-depth qualitative study across Brazil, China, Indonesia, Saudi Arabia, Mexico, the Philippines and the UK.

Introduction

This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey-one that is full of ever-changing pressure, tensions and surprising new experiences. This research, conducted in collaboration between Lovebrands and Nestle, has led us to another way of looking at motherhood: that it is not motherhood that defines the mother, but the mother who defines it for herself. Through sharing some of the insights from our work, we hope to build a greater sense of collective empathy with...

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