Growing Up: The Evolution of Advertising in Youth's Companion during the Secong Half of the Nineteenth Century

David Reed

This paper examines the advertising which appeared in the U.S. magazine Youth's Companion between 1850 and 1900, in order to draw wider conclusions about the way in which magazine advertising changed during the period.

Growing Up: The Evolution of Advertising in Youth's Companion during the Second Half of the Nineteenth Century *

David Reed

The study of magazine advertising is one of those areas of academia which can, at best, be described as underdeveloped. Perhaps the indistinct area of contextual data, that is costs, relationships between client, agency and publisher, and so forth, for the period to 1900, will always remain so: it is certainly doubtful whether sufficient material has been preserved on such matters upon which generalised statements can be erected. However, the visibility of the end product is not in...

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