Growing up digitally: change drivers in marketing

After years of trend presentations about how companies must change, it appears that transformation has finally arrived.

Growing up digitally: change drivers in marketing

Julian SaundersThe Joined Up Company.

'We have been talking about change for at least 10 years now, but my belief is that in the last two years marketers have really started to take notice. The imperative to change has become far more dramatic. Now you don't have to tell me anymore about the trends; I just need to watch what my kids do.'

So said Thom Braun of Unilever, highlighting the fact that the next generation is growing up 'digitally'. Major developments in the media landscape are changing the way we reach...

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