GroupM’s five pillars of responsible media investment

Brands need to reflect their values when making decisions about their media spend, or else risk suffering from profound reputational consequences.

GroupM, the media investment arm of agency holding company WPP Group, is drawing on five key principles as it makes spending decisions that can benefit its clients while supporting trustworthy, safe and diverse content providers.

Christian Juhl, GroupM’s global chief executive, outlined these various “pillars” – which underpin the organization’s “Responsible Investment Framework” – during a session at Lions Live, an online event held by LIONS, a sister brand of WARC.

The five pillars

  1. Diversity and inclusion
  2. Responsible journalism
  3. Responsible data use
  4. Brand safety
  5. Environmental conscience

  1. Diversity and inclusion

If advertising is to remain effective, it must reach “desired...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands