#GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme

Gillette, a shaving brand, supported struggling barbers in India during the COVID-19 pandemic with its Gillette Barber Suraksha (Safety) Programme.

Situation Analysis:

The barber community in India, which relies heavily on daily wages, was severely affected with the announcement of a strict nationwide lockdown in March 2020. With all salons and barbershops shut for at least two months, the community...