Griffith University - ‘Smarter’ campaign

In November 2002, Griffith University launched new advertising designed to rebuild its brand. What followed was an authentic, compelling and unexpected campaign that elevated Griffith from the clear 'last chance' university to an accepted market leader.

Griffith University – 'Smarter' campaign

EXECUTIVE SUMMARY

In November 2002 Griffith University launched new advertising designed to rebuild its brand.

What followed was an authentic, compelling and unexpected campaign, that achieved in just 10 months...

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