Greyhound Lines, Inc.: Leave The Driving To Us campaign

Judson Knight

"It's such a comfort to take the bus and leave the driving to us," proclaimed a slogan created by Grey Advertising for Greyhound Corporation in 1956.

Greyhound Lines, Inc.: Leave The Driving To Us campaign

Judson Knight

Overview

"It's such a comfort to take the bus and leave the driving to us," proclaimed a slogan created by Grey Advertising for Greyhound Corporation in 1956. The tag line would appear on the bus line's advertising—television commercials, billboards, magazine ads, and radio spots—periodically for the next four decades.

The implication of the slogan was clear: by riding a Greyhound bus, one avoided the hassles of driving a car. It effectively emphasized the positive over the negative, actually making car travel seem less convenient than bus travel. This message...

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