grey is not the new black
I know it's conventional for speakers to start by saying how pleased they are to be here; and I equally know that nobody believes them when they say it. Which is why I've never said it.
But I am going to...
Grey is not the new black
This talk from the Marketing Society's recent 'Grey is the new black' evening is the definitive guide to how to communicate with the 'under-80s' - a misnamed, misunderstood, mislaid group of people.
