Grey is not the new black

Jeremy Bullmore

This talk from the Marketing Society's recent 'Grey is the new black' evening is the definitive guide to how to communicate with the 'under-80s' - a misnamed, misunderstood, mislaid group of people.

grey is not the new black

Jeremy BullmoreWPP

I know it's conventional for speakers to start by saying how pleased they are to be here; and I equally know that nobody believes them when they say it. Which is why I've never said it.

But I am going to say it this evening and you'd better believe it.

Because after fortysomething years of going to meetings like this and talking about consumers as them, this evening, for the very first time, I'm not here to talk about them.

You are here to talk about me.

That's obviously very...

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