Grenfell Athletic: Fire tour

Advertising companies W Communications and Brothers & Sisters boosted the profile of Grenfell Athletic FC by organising the Fire Service Tour.


A football club set up after the Grenfell Tower tragedy received huge celebrity support for a recent shirt launch, but this led the world to believe they were rich in funds. In reality, four years later, they were broke. We turned to the firefighters who had struggled with them on the night of the disaster and suggested they not only play football together but went on a national tour. The results were as emotional as they were effective.

The Brief: Counter the Confusion

Following the recent success of launching a limited edition football shirt to raise club finances, Grenfell...

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