Greener from Down Under: Innovative ways to make buying green desirable

Sustainability efforts from brands do not seem to be keeping up with Australians’ desire to be more sustainable but SGK’s Phil Hwang says there are ways for brands to guide consumers towards both more conscientious spending and conscious consumption.

This article is part of a Spotlight series on sustainability in Australia. Read more

We’re in the middle of a climate emergency and with COVID-19 heightening a sense of vulnerability in all of us, environmental consciousness in the ANZ region is at an all-time high. According to PwC’s Global Consumer Insights Survey, 44% of Australian consumers say they have become more sustainability-focused than they were before the pandemic. And we’re fast approaching a tipping point: while a “belief-driven” mindset is often thought of as a banner carried by the young, 48% of Australians prefer to buy...

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