Green shoots, green scores! How E.ON got soccer fans to change their environmental footprint

Tom Morton

E.ON entered the UK energy market in June 2007. The brand enjoys high levels of prompted awareness, and is perceived by consumers as being more innovative, more accessible, more energetic and warmer than the competition.

Green shoots, green scores! How E.ON got soccer fans to change their environmental footprint

Tom Morton TBWA London

Since bursting into the UK energy market in June 2007, the E.ON brand has become quickly established, with particularly high prompted awareness...

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