Green is the colour

Recent years have witnessed a 'green revolution' among consumers, advertisers and the media alike as the issues surrounding climate change have gained increasing prominence.

Green is the colour

Jenny EldridgeMEC Global

For consumers and marketers alike there is a green revolution in our midst. Nielsen Media Research reveals that £16.7 million was spent on advertising containing the words 'CO2', 'carbon', 'environmental',...

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