Green Arrow Chewing Gum: 2020 CNY, an "arrow" freshly speaks auspicious words
Vincy Xiao, Alina Wang, Kate Wang
Green Arrow Chewing Gum was born in 1914. As a century-old brand, Green Arrow hopes to connect people with each other through chewing gum. For the brand itself, Green Arrow hopes that the brand can maintain sustained sales growth and market penetration, seize the golden period of Spring Festival marketing, enhance brand favorability, and achieve sales conversion.
Case details
Brand : Green Arrow Chewing Gum
Brand owner : Mars Wrigley
Main Agency : MediaCom Competitive China
Secondary agency : Edelman
Holding Group : GroupM
Put on the market : Mainland China
Delivery time : January 8, 2020-January 28, 2020
Industry : Food
Media...