Green Arrow Chewing Gum: 2020 CNY, an "arrow" freshly speaks auspicious words

Green Arrow Chewing Gum was born in 1914. As a century-old brand, Green Arrow hopes to connect people with each other through chewing gum. For the brand itself, Green Arrow hopes that the brand can maintain sustained sales growth and market penetration, seize the golden period of Spring Festival marketing, enhance brand favorability, and achieve sales conversion.

Case details

Brand : Green Arrow Chewing Gum

Brand owner : Mars Wrigley

Main Agency : MediaCom Competitive China

Secondary agency : Edelman

Holding Group : GroupM

Put on the market : Mainland China

Delivery time : January 8, 2020-January 28, 2020

Industry : Food


Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands