Green Arrow Chewing Gum: 2020 CNY, an "arrow" freshly speaks auspicious words

Vincy Xiao, Alina Wang, Kate Wang

Green Arrow Chewing Gum was born in 1914. As a century-old brand, Green Arrow hopes to connect people with each other through chewing gum. For the brand itself, Green Arrow hopes that the brand can maintain sustained sales growth and market penetration, seize the golden period of Spring Festival marketing, enhance brand favorability, and achieve sales conversion.

Case details

Brand : Green Arrow Chewing Gum

Brand owner : Mars Wrigley

Main Agency : MediaCom Competitive China

Secondary agency : Edelman

Holding Group : GroupM

Put on the market : Mainland China

Delivery time : January 8, 2020-January 28, 2020

Industry : Food

Media channels : social media, short video platform, H5

Case summary

Origin: New Year is an important node in the marketing of different categories and brands. Green Arrow Chewing Gum has always emphasized the connection between people, but it has always been biased towards...

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