Green advertising revisted: Conditioning virtual nature experiences
Patrick Hartmann and Vanessa Apaolaza-Ibáñez
In green advertising research, images of pleasant nature scenery have been classified as vague, unspecific and possibly ineffective green claims, as opposed to substantive, informational claims.
Green advertising revisted: Conditioning virtual nature experiences
Patrick Hartmann and Vanessa Apaolaza-Ibáñez
Introduction
After a surge in green advertising in the 1990s, the use of green advertising claims decreased for nearly a decade. At present,...
