Green & Black's take a niche brand into the big league
Hugh BurkittThe Marketing Society John ZealleyAccenture
Green & Black's is the leading organic confectionery brand in the UK. Between 2002 and 2005, Green & Black's invoiced sales rose from...
Green & Black’s take a niche brand into the big league
This paper describes how Green & Black’s became the fastest-growing confectionary brand in the UK’s previously sluggish chocolate sector, with an annual growth rate of 70%.
