Great Southern Bank: How Great Southern Bank helped twice as many Millennials live happily clever after.

Great Southern Bank, formerly Credit Union Australia, launched with the 'Happily Clever After' campaign to grow home loans and market share among a 25-to-44-year-old audience.

Executive Summary

  • Great Southern Bank was launched in 2021. Formerly CUA (Credit Union Australia), we're a challenger brand with lots to get done.
  • Rather than take the Big 4 head-on, we opted for something culturally significant (and fun).
  • Our target...

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