Great results from ambiguous sources - cleaning internet panel data

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not kept pace with these new methods.

Great results from ambiguous sources – cleaning internet panel data

Theo Downes-Le Guin and Joanne MechlingDoxus LLC, United States

Reg BakerMarket Strategies, Inc., United States

PREFACE

Rapidly increasing reliance on Internet panels as a sample source...

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