Great results from ambiguous sources - cleaning internet panel data
Theo Downes-Le Guin, Joanne Mechling and Reg Baker
Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not kept pace with these new methods.
Great results from ambiguous sources – cleaning internet panel data
Theo Downes-Le Guin and Joanne MechlingDoxus LLC, United States
Reg BakerMarket Strategies, Inc., United States
PREFACE
Rapidly increasing reliance on Internet panels as a sample source...
