Great global ads: the secret of success
ADS WITHOUT FRONTIERS: FOUR PROVEN APPROACHES
From our studies, we have identified four approaches that have been used successfully by international advertisers:
1. The “Brand Status Cluster” Approach
Brand...
Great global ads: the secret of success
In an earlier Knowledge Point article, “Why is it so difficult to produce world class international advertising?”, the article highlighted the pitfalls to be avoided in producing global advertising.
