Grate results: How a premium cheese brand used paid search to boost sales at bargain-focused Walmart

Tillamook has been making cheese in Oregon for over a century, but in today’s e-commerce world, it’s visibility, not longevity, that gets products into shopping baskets.

Tillamook cheese was always going to be fighting for market share with one hand tied behind its back.

That’s because while the name “Tillamook”, for some, conjures up thoughts of cheese or ice-cream, to others it means Tillamook beef jerky, which has no links with the dairy brand apart from sharing the same home town.

And for many people, Tillamook is simply a small town on the Oregon coast.

Promoting the name “Tillamook” in its search-based marketing therefore presented a challenging task for the cheese brand.

But that was not Tillamook’s only obstacle as it sought to boost sales and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands