Grate results: How a premium cheese brand used paid search to boost sales at bargain-focused Walmart

Tillamook has been making cheese in Oregon for over a century, but in today’s e-commerce world, it’s visibility, not longevity, that gets products into shopping baskets.

Tillamook cheese was always going to be fighting for market share with one hand tied behind its back.

That’s because while the name “Tillamook”, for some, conjures up thoughts of cheese or ice-cream, to others it means Tillamook beef jerky, which has no...

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