Grasping the ungraspable. What is 'design' and what is the impact of its implementation in production, organisation, and communication, on business performance parameters
Jeroen Bloemen, Yves Van Handenhove, Marjan Desmedt, Gino de Vooght and Ben Decock
Supporting local businesses to become highly competitive is a major issue for many governments. Within this context the Flemish Minister of Economy ordered a study to examine the effects of product development and design implementation on business performance.
Grasping the Ungraspable
What is “Design” and What is the Impact of Its Implementation in Production, Organisation, and Communication, on Business Performance Parameters
Gino De VooghtCompagnie, Belgium
Ben DecockCompagnie, Belgium
Marjan Desmedt...