Graffiti - Aides

Aides is an association fighting AIDS in France. In order to try and encourage people to recall as often as possible that safe sex is the only option a pro-bono campaign was created with the idea that sex is "happy" as long as it's safe.

Graffiti – Aides

Company Name TBWA Paris

Country France


Client name AIDES

This entry supplied in association with ACT Responsible


A ‘willy’, sketched on a bathroom door, falls in love with a ‘hoohoo’. Poor thing – she doesn’t seem to be that into ‘him’… even worse, surrounded by hoohoos, the closer the willy gets, the faster the hoohoos run away. From pipes to loos, the willy wanders around, but an actual girl puts an end to its misery. She draws on top of it a condom – instantly, all the hoohoos around...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands