GrabMart: Wet market digitalise the least digital

Grab, a technology company, supported the economy during the COVID-19 pandemic in Southeast Asia by launching a digital wet market promoted through video content.

Campaign details

Brand: GrabLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

The agriculture sector in Vietnam represents a huge part of the economy and big cities like Hanoi, Ho Chi Minh city and Danang are in prime locations with their "green...