Grab Vietnam: A Tet out of sight but still full of mind

Vietnamese multifunction app Grab created the Out of Sight, But Still Full of Mind campaign to grow sales and value share by promoting gift-giving during Tet in 2022.

Campaign details

Brand: Grab VietnamAgency: Mindshare VNRegion: APAC



For Vietnamese, Tet has always been the most awaited time to return to the loving arms of families after a long year of arduous work and study. However, the hard-hitting of the epidemic has brought 2022's Lunar New Year an unforgettable experience.

Doubtlessly, Covid had severely impacted the traveling sector in 2021. Although the 4th wave of Covid gradually calmed by the end of October, the fear and hesitation in traveling remain smoldering; likewise, the travel policies in 37 provinces and cities stay constrained with...

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