Grab Vietnam: A Tet out of sight but still full of mind

Vietnamese multifunction app Grab created the Out of Sight, But Still Full of Mind campaign to grow sales and value share by promoting gift-giving during Tet in 2022.

Campaign details

Brand: Grab VietnamAgency: Mindshare VNRegion: APAC

Strategy

Objective

For Vietnamese, Tet has always been the most awaited time to return to the loving arms of families after a long year of arduous work and study. However, the hard-hitting...

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