Grab: TikTok foodieland

Grab, a food delivery service, differentiated the brand from its competition when COVID-19 restrictions were lifted in Vietnam.

Campaign details

Brand: Grab VietnamAgency: Mindshare VietnamRegion: APAC

Strategy

Objective

By experiencing four consecutives waves of Covid, the Vietnam economy observed the most profound decline in GDP since 2000, according to The General Statistics Office...

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