Campaign details
Brand: Grab Brand owner: Grab Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Rail, coach, boat & car rental Media channels: Packaging & design, Word of mouth, Influencers, KOLs, Online display, Social media, Public relations Budget: Up to 500k
Executive summary
For Vietnamese, Tet is a sacred gathering moment for many families after a long year of arduous work and study. However, the the pandemic had hit 2022's Lunar New Year hard, making it an unforgettable experience....