Grab: Tet out of sight still full of mind with Grab's instant cross-region gifting

On-demand goods delivery service, GrabMart, used its instant delivery capabilities to help people stay connected during the Tet gifting season in Vietnam.

Campaign details

Brand: Grab Brand owner: Grab Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Rail, coach, boat & car rental Media channels: Packaging & design, Word of mouth, Influencers, KOLs, Online display, Social media, Public relations Budget: Up to 500k

Executive summary

For Vietnamese, Tet is a sacred gathering moment for many families after a long year of arduous work and study. However, the the pandemic had hit 2022's Lunar New Year hard, making it an unforgettable experience....

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