Grab: Tet out of sight still full of mind with Grab's instant cross-region gifting

Van Pham, Thanh Do

On-demand goods delivery service, GrabMart, used its instant delivery capabilities to help people stay connected during the Tet gifting season in Vietnam.

Campaign details

Brand: Grab Brand owner: Grab Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Rail, coach, boat & car rental Media channels:Packaging & design, Word of mouth, Influencers, KOLs, Online display,...

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