Grab: Percaya – anything's possible when SMEs believe

Grab, a tech company, launched a campaign in Indonesia to win the heart of Indonesians, showing them that the brand was with them during these difficult times.

Campaign details

Brand: GrabAgency: M&C Saatchi PerformanceRegion: APAC



Covid-19 truly challenged the Indonesian economy.

Since its spread, social restrictions imposed by the government have prevented the country from operating at its...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands