Grab: Never miss a meal 3.0

Grab, a food delivery service, launched a campaign to repurpose the power of the brand as a force for good to serve those most urgently in need in Vietnam.

Campaign details

Brand: GRABAgency: GRABRegion: APAC

Campaign video



For almost 3 months (July - September 2021) in Ho Chi Minh city then Ha Noi, Vietnamese government enforced a strict social distancing like no others:

  • ALL schools & offices: shut
  • ALL transport halted: no taxis, ride-hailing, buses allowed
  • Food: zero dine in, zero takeaway, all restaurant forced to close kitchens
  • Groceries/retail: closed or restricted to only pre-approved supermarkets
  • Supplies logistics/deliveries: inter-district deliveries banned, leaving many outer neighborhoods cut off from vital supplies

In Q3 2021, more than 28 millions people (above 15 Y.O) were...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands