Grab: Never miss a meal 3.0

Grab, a food delivery service, launched a campaign to repurpose the power of the brand as a force for good to serve those most urgently in need in Vietnam.

Campaign details

Brand: GRABAgency: GRABRegion: APAC

Campaign video

Strategy

Objective

For almost 3 months (July - September 2021) in Ho Chi Minh city then Ha Noi, Vietnamese government enforced a strict social distancing like no others:

  • ALL schools & offices:...

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