Grab: Millions of firsts

Southeast Asian superapp Grab ran the Millions of Firsts campaign to highlight its 2021 social impact to users, investors and the media; the objectives were 100,000 reads and 10,000 social media interactions.

Campaign details

Brand: GrabAgency: GrabRegion: APAC

Campaign video

Strategy

Objective

Strong ESG reporting can confer an important competitive advantage in addition to being a powerful tool to mitigate reputational risk. From the first ESG report launched...

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