Grab: Millions of firsts, millions of personalised impact reports

Grab, a superapp, launched a campaign in Indonesia to raise awareness that drove a positive impactful change in communities and countries, trigger 5k new peer-to-peer online conversations and make social impact matter.

Campaign details

Brand: GrabAgency: M&C Saatchi PerformanceRegion: APAC

Strategy

Background

As Southeast Asia's leading superapp, Grab impacts the daily lives of millions of users, gig workers and small businesses. Yet many were not aware that Grab had...

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