Grab: Millions of firsts, millions of personalised impact reports

Grab, a superapp, launched a campaign in Indonesia to raise awareness that drove a positive impactful change in communities and countries, trigger 5k new peer-to-peer online conversations and make social impact matter.

Campaign details

Brand: GrabAgency: M&C Saatchi PerformanceRegion: APAC

Strategy

Background

As Southeast Asia's leading superapp, Grab impacts the daily lives of millions of users, gig workers and small businesses. Yet many were not aware that Grab had one of the largest social footprints of any tech company in the region.

Every year, Grab publishes an annual social impact (ESG) report - a hefty 36 pages long assessment created after 5 months of data collection that details the impact of Grab in environmental and social impact. Very few ordinary people outside of a handful of policy...

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