Grab Indonesia: Siap antar Ramadan

Grab, a transport company, increased sales and favourability in Indonesia by launching a sing-along musical on YouTube during Ramadan when celebrations had been cancelled due to COVID-19 lockdowns.

Campaign details

Brand: Grab IndonesiaContributing Agency: Grab Creative NetworkWinning Category: Best Collaboration: Brand & YouTube CreatorsPrimary Objective: ConsiderationFormat: TrueView In-Stream Ads, Bumper Ads, YouTube Masthead, Discovery Ads

Background/Context/Business...