Campaign details
Brand: Grab IndonesiaContributing Agency: Grab Creative NetworkWinning Category: Best Collaboration: Brand & YouTube CreatorsPrimary Objective: ConsiderationFormat: TrueView In-Stream Ads, Bumper Ads, YouTube Masthead, Discovery Ads
Background/Context/Business Objective
A Muted Ramadan.
As we prepare for the coming Ramadan in 2020, we know that we can prompt higher AOV for our core businesses: Food, Transport and Logistics (GrabExpress). After all, this is Indonesia’s biggest festive season.
But then Covid hits and turns the world upside down. Just a month before Ramadan, life was suddenly put into a screeching halt. At first,...