After 9 years of rapid growth and evolving from a ride-hailing company to Southeast Asia's leading superapp, Grab decided it was time to go public in 2021. This entry outlines our communications campaign, from conceptualization to execution.
The challenge: US audiences don't know us; Southeast Asia stakeholders may not view our listing positively
After 9 years of rapid growth and evolving from a ride-hailing company to Southeast Asia's leading superapp, Grab decided it was time to go public.
Going public would give us wind in our sails to accelerate our mission of empowering everyday entrepreneurs, and we were confident we...