Grab: Grab's journey to Nasdaq

Grab, a superapp, launched a campaign in Southeast Asia to drive excitement and confidence amongst global investor audiences, while mitigating risks of backlash from stakeholders back home.

After 9 years of rapid growth and evolving from a ride-hailing company to Southeast Asia's leading superapp, Grab decided it was time to go public in 2021. This entry outlines our communications campaign, from conceptualization to execution.

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