Grab: GrabForGood – Break the silence

Super-app Grab created a digital campaign, #BreakTheSilence, to spark a social lobbying movement and won an amendment to a new law that prevented deaf people from working as e-hailing drivers in Malaysia.

Campaign details

Brand: GrabBrand owner: GrabEntrant company: Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Restaurants & takeawaysMedia channels:Email marketing, Online video, Outdoor,out-of-home, Mobile & apps, Public relations, Social...