Campaign details
Brand: GrabBrand owner: GrabTaxi (Thailand) Co., LtdLead agency: Choojai ka Kalayanamitr, MC Saatchi PerformanceCountry: ThailandIndustries: Rail, coach, boat & car rentalMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Public relations, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
In the past year, online articles and pictures about Grab driver's protests in Thailand had been portrayed in frontline news leading to a bad impression towards Grab as a company. This misunderstanding about the gig economy model and partner treatments had...