Grab: Bersatu – sacrifice a promo and turn it into a donation

Grab, a tech company, launched a campaign in Indonesia to collect COVID-19 frontline donations, and gain brand love, admiration and trust above a well-loved local competitor.

Campaign details

Brand: GrabAgency: M&C Saatchi PerformanceRegion: APAC

Strategy

Objective

In July 2021, 4 weeks before Indonesian National Day, Indonesia became Covid's global epicentre as the Delta variant quickly overwhelmed healthcare capacity and...

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