Grab and Google: Travel bravely

Grab made a significant investment in building brand preference amongst tourists to capitalise on revenge tourism, accelerate credibility and trust-building, and strengthen its position as the best choice to 'Travel Bravely' when travelling in Vietnam.

Campaign details

Brand: GrabAgency: GrabRegion: APAC



Help Grab capitalize on revenge tourism

Target Audience

This is the very first time that Grab Vietnam is making a significant investment in building brand preference amongst tourists.

In the past foreign travelers were deemed too fragmented and too costly to target effectively, but the availability today of real-time data signals and dynamic creative now makes marketing to this segment much more meaningful and less effort intensive.

Creative Strategy

"We travel to open ourselves to new experiences, …but ironically, it's human nature to hold back when faced...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands