Brand: GrabAgency: M&C Saatchi PerformanceEntrant Region: APAC
Objective: The art of gifting
Covid forced everyone in some sort of long-distance relationship with their closest friends and families. To compensate for missing out on many important celebrations in person, many people learned the art of remote gift-sending with:
46% who had sent gifts to another city during Covid (not using Grab)
64% who intended to send an inter-city gift to a family or friend during Nov-Dec 2021
Most surprisingly, 8% of respondents said they had previously used Grab to send a gift to...