GPS - generating perfume sparkles by global positionisng system: prestige feminine perfumes in France

Patrick Duquesne and Frederick Miedzinski

This paper describes the “GPS” approach, which consists of defining the right target for the next perfume of the brand “XYZ” and of point out the concepts to which this target is sensitive.

GPS - Generating Perfume Sparkles By Global Positioning System

Prestige feminine perfumes in France

Frdric Miedzinski Dorset DveloppementPatrick Duquesne Winning Square

Issues

The number of new perfumes launched on the market has increased significantly in...

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