GPS - generating perfume sparkles by global positionisng system: prestige feminine perfumes in France
Patrick Duquesne and Frederick Miedzinski
This paper describes the “GPS” approach, which consists of defining the right target for the next perfume of the brand “XYZ” and of point out the concepts to which this target is sensitive.
GPS - Generating Perfume Sparkles By Global Positioning
System
Prestige feminine perfumes in France
Frdric Miedzinski
Dorset DveloppementPatrick Duquesne
Winning Square
Issues
The number of new perfumes
launched on the market has increased significantly in...
