Gousto: Outside the box Gousto, a British meal kit retailer, launched a campaign in the UK to increase sign-ups and brand awareness. Convenience, readymade United Kingdom Ladder and tools 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph Campaign detailsBrand: GoustoBrand owner: GoustoEntrant company: the7stars, LondonIdea creation: M&C Saatchi, London / Gousto, LondonMarket: EuropeSector: Convenience, readymadeMedia channels:Competitions & contests, Online video, Outdoor, out-of-home,...