Gousto: Outside the box

Gousto, a British meal kit retailer, launched a campaign in the UK to increase sign-ups and brand awareness.

Convenience, readymade
United Kingdom
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph

Campaign details

Brand: GoustoBrand owner: GoustoEntrant company: the7stars, LondonIdea creation: M&C Saatchi, London / Gousto, LondonMarket: EuropeSector: Convenience, readymadeMedia channels:Competitions & contests, Online video, Outdoor, out-of-home,...

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